MISSION STATEMENT ........how we view our ART.....you are our ART

As a senior portrait artist we strive to capture a moment in a young person's life.....who and what is important about in their lives now, and maybe a little of what is to come.  We feel blessed with each and every junior and senior to be chosen to capture this moment in time for them.

As a musician and having my own band in Milwaukee for years we are well aware of "musical standards".  Music that is not just a fad, but will be around for many years to come.  This is also how we view our portrait photography.  In this digital age there are may "fads" that come and go.  Yes they are fun.....but what will you think of them in 20 years from now.  My goal is to tell a real story about a real person.  We strive to provide these images, yes some with colorful filters, Instagram looks and such......but in the end we want to make available to the senior and their family portrait ART.

Art you can hang on a wall and view every time you pass by it each day.  An image of you or your senior that you will love to view yourself as.  We don't do much with digital files.....and don't want to get into the "....we give you a disk of all your edited images".   Hang those on the walls.......

One way we do this is with lighting.....we touched on in the previous blog post.  The second way is with our processing control standards.  We have color profiles entered and selected in our cameras....we color profile our processing software to our camera profiles.....our iMac monitor is color profiled with a device that monthly is color calibrated and matches the above.....this profile is then sent to our pro-printing labs that send us samples to ensure a color match, that what we see on our cameras, on our monitors, and is then printed is what we expect to see.  I have seen numerous independent tests done by fellow photographers.  They will take the same digital file to WallyMart, WallyGreens, as well as others and have the same file printed to compare.  Wow!  Color shifts all across the rainbow.  It's a crap shoot what you get!  Side note......we have not raised our print prices for over four years even though our labs have.  

Having said the above.....we have embraced the digital times as well!  We have accounts on Pinterest,  Twitter and Instagram where we can share your senior shoot images with friends on-line.  Any images you have bought prints for larger than 4"x6" we will post for you on your favorite site. And this is really cool......for a moderate fee we also make your own,  personalized app for your tablet or smart phone you are able to share with friends and relatives.  These apps stay on your home screen and you do not need to be connected to share!  I will say more about these in another post.  

In summing up this discussion......we feel our job is to provide ART.  Art you will love and cherish for decades to come.